Chiquimula is the nearest major city and transport hub from the El Florido / Copan Ruinas border crossing Honduras. You can get to Chiquimula by minibus from the border for Q20.
A bus company called Maria Elena has a daily direct bus to Flores, departing 9:30am. Goes via Rio Hondo, Rio Dulce, and Poptun. 8 hours they'll try to tell you it takes 6, Q85. Look for their office near the main bus stand in the market.
